Last Tuesday we discussed in class on how UNBC could market themselves as a green university and in particular with internet marketing. I came across this website with some news articles for 'technology' leaders. Click OpenEco to view about the company and the free software they provide for tracking energy performance. (Just a note that I had a little trouble opening the first time because their security certificate expired).
What interested me most about this site is the news links they list because some of them are directly related to green technology and green leadership. In particular this article titled '12 Tips to Turn Execs Into Green Experts' caught my attention. This article doesn't just give tips it gives links to what looks like some great resources and for this internet marketing class, tips to promote your green success stories.
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